Building emotionally healthy communities for India.
We build the everyday infrastructure of emotional support — in homes, schools, workplaces, and communities — so people are cared for long before they reach a crisis.
What happens before someone needs a therapist?
India has therapists, counsellors, and psychiatric hospitals. But by the time someone reaches them, distress has often deepened over months or years — in silence, without anyone noticing or knowing how to help.
What's missing is the first layer — the everyday emotional support that can exist in every family, school, workplace, and neighbourhood. The kind of care where someone notices, someone listens, and someone knows what to do next.
This is primary emotional care. And almost nowhere in India does it exist as infrastructure.
Samacitta builds this missing layer.
Our approach: the 3-pillar model
Emotional well-being isn't built through one programme. It takes a layered system — skills, spaces, and support. Our three pillars work together, underpinned by rigorous ethics protocols, safeguarding standards, and accountability.
Skills — Neev
Emotional literacy training for families, teachers, community workers, and frontline staff. The foundational skills to recognise distress, hold space, and respond with care — taught in the language and context of everyday Indian life.
Spaces — Judaav
Safe community dialogue spaces where people come together to talk about what's real — loneliness, caregiving stress, family conflict, life transitions. Not therapy. Not lectures. Just supported human conversation.
Support — Pukar
A free, confidential helpline offering non-clinical emotional support by trained volunteers. For the person who needs to talk but doesn't need — or isn't ready for — a therapist. Over 3,000 conversations held with care since 2023.
What we've built so far
Emotional support conversations through Pukar helpline
Trained volunteers — certified in QPR and MHFA
Years of consistent, community-based emotional care
Outreach events and community dialogues
“Distress doesn't start in a clinic. So the care shouldn't either.”
Who we work with
Samacitta works with anyone who believes emotional well-being shouldn't wait for a diagnosis. Our programmes are designed for:
Schools and educational institutions
Building emotional literacy into the culture of learning, starting with teachers and staff
Workplaces and organisations
Equipping teams with the language and skills to support each other, not just perform together
Community groups and neighbourhood networks
Creating spaces where people can talk openly about what they're going through
Families and caregivers
Offering skills and support to those carrying the quiet weight of caring for others
This work takes a community.
Whether you want to volunteer your time, support us financially, or partner with us to bring emotional care to your school, workplace, or community — there's a way in.
Get involved